The average attention span of people who read blogs is about 30 seconds, so bloggers who begin entries with, 'This morning I was sitting here thinking,' have already lost them. One that caught my eye, as it flashed by on Alphainventions.com, went something like, 'Rip my jeans off; not my heart out.' (I modified it slightly). Well, that taught me a lesson anyway: I've got to stop writing entries that begin, 'I was' and start writing more that begin with, 'Rip my...!' I know it makes sense; you know it makes sense. We've just got to do more of it.